Strategic market research provides strategic intelligence from data 

Or

Helping decisions makers with what to do next!!

Business needs highly focussed intelligence to be successful.

But business is awash with data. There are research reports and disconnected factlets of information arriving all the time and the web often compounds the problem. Much of the research provides comfort but no indication of what to do next.

The Values Bank Research Centre generates strategic intelligence from data. The outcome of any Values (data) Bank project is:

What business needs to know now  

How markets really operate rather than how people believe they should operate

  And:

 

Results that are immediately actionable

Predictions are accurate

Tracking can be provided over time

The Values Bank moves beyond feel-good research to provide clients with actionable strategic intelligence. Recent examples are:  

Any Values Bank project may be applicable to: