The Values Bank specialises in strategic market intelligence for property development, infrastructure decisions and regulated industries.

The Values Bank Specialises in providing insights from consumer or employee research to provide ‘hard’ data to inform business cases. It has a proven track record of predicting customer behaviour in general and demand in particular.

The Values Bank carries out assignments for a range of large clients in the private sector and government.


The Values Bank is expert in consumer behaviour 

(Consumers can be either retail or business consumers)

How consumers behave will ultimately determine how successful an organisation is

To thrive, organisations need to maximise consumer behaviour (purchasing, return visits, take-up of new offers, use of new channels etc)

 Consumer behaviour is different for each organisation, each product and each market

Values Bank uncovers the real drivers of consumer behaviour by providing 'hand crafted' intelligence

All Values Bank intelligence is based on penetrating, outside - the- box research for the organisation

Specific solutions provide the intelligence with the edge that organisations need  

Breakthroughs occur from new intelligence

The Values Bank supports breakthrough thinking by describing how markets really work, not how people believe them to work.

The Values Bank has a proven track record in predicting consumer demand.

Values Bank's strategic market research provides breakthrough information and saves money

Electricity Distribution Industry – new market based methods for setting electric reliability standards counters the expensive regulatory push for perfect power supply. This provides savings in capital and maintenance expenditure.

Property development – market analysis and segmentation has led to the “use” strategy for Federation Square, several AMP shopping centres and Australian Leisure Industry pubs.

Water Distribution Industry – devising testing bill structures showed how significant water savings could be made while maintaining revenue neutrality. This provided savings in new infrastructure.

Hospitals – labour turnover dogged a hospital. Anecdotes indicated a new parking building would solve the problem. Strategic research showed this was not so and plans for expenditure on new parking facilities shelved.

Education – students switching from public to private education was thought to be a result of poorer building infrastructure in the public system. Strategic market research showed this was not so and capital building program shelved.

Automotive industry – wasted labour has been a problem for the automotive industry. Strategic market research quantified the problem and guided interventions thus saving in labour costs.

Values Bank's strategic market research provides breakthrough information and makes money

Major retailer – the effects of GST implemented in Australia were not known.  A model of consumer behaviour was developed that allowed the retailer to plan their inventory and staffing levels for peaks and troughs in consumption. This both saved money and generated revenue.

Tollway – strategic market research indicated early and easy benefits had been achieved but that emphasising a set of features and benefits appropriate to lagging consumers would accelerate further market penetration and increase revenue ahead of targets and organic growth.

Major hotel operator – an operator of more than 100 hotels required insights to what were the drivers of revenue. Strategic market research indicated what catchment characteristics generated the most revenue (income was not the strongest factor) and where the best locations were for future expansion. This enhanced investment decisions to maximise revenue.

Telecommunications - a major company needed to place product in the right outlets with the right price points and messages. A segmentation was carried out that included technical orientation and communication need. This was used to provide a life cycle model for telecommunications product. This was used to place and market product to maximise revenue.